Senior Trainer & Consultant

The Etiquette School Singapore

As a consultant and facilitator, Louie has been described by many to be a high-energy and high-impact individual. Using techniques he acquired and developed over 6 years, he is able to consistently hold participants’ attention, even for extended durations, across age, rank, culture and languages.

His previous work experience began at marketing for a property developer. He also holds significant experience in the service industry, having worked with an international airline for six years. After a brief stint in a communications role with a non-profit organisation, he joined a consulting firm that specialises in training and research, where he developed his expertise for four years across the Asian region. He subsequently expanded his experience into the Human Resource arena when he joined an Irish multinational manufacturing firm. Louie was also part of a regional bank’s Group Quality and Service Excellence team and has worked for two Singapore-based training and consulting firms.

His diversity of experience enables him to transfer knowledge and skills, as well as connect with his participants interactively.


Louie’s expertise lies in training and facilitation in a broad range of programmes. He is equally adept in delivering team building workshops, management programmes, leadership programmes, coaching programmes, strategic direction workshops as well as soft skills cascading.

Louie has successfully facilitated in both the public and private sector. He was involved in Hewlett Packard’s successful service transformation and corporate alignment ‘journey’ across Asia Pacific as a project manager and facilitator. Similarly, he has led the project when collaborating with FJ Benjamin Holdings Ltd on their retail service transformation, encompassing assessment and research work, enhancing service touch points and standards, right down to cascading of service skills to front-line staff and managerial team members. This has contributed to FJ Benjamin’s stores having been recognised in their services standards. He was also involved with a regional bank’s strong initiative to transform its culture to a more service-oriented environment. In addition, he has been part of the team that has helped a private entity inSingaporeto establish an Assessment Centre for job seekers – helping job seekers realise their strengths, in the initiative to better match jobs to these participants’ job search.

A high degree of work was also performed for Night Safari, Singapore Retailers Association (RIMS Survey), New Century, The Hour Glass, DHL, Performance Motors, Ranbaxy (India), IMI Norgren (India), ABN AMRO (India) and Kerry Ingredients (Malaysia). Essentially, he is capable of facilitating in four different languages / dialects: English, Bahasa Indonesia, Bahasa Malaysia and Cantonese.


Louie holds a Bachelor of Arts (BA) in Business, majoring in Management and Marketing from Upper Iowa University. He is also a certified Neuro-Linguistic Programming (NLP) practitioner, certified Harrison Assessment Profiler, and possesses the complete Advanced Certificate in Training and Assessment (ACTA) certification for modules CU1, CU2, CU3A, CU4a, CU5 and CU6 and its Malaysian equivalent, as a certified trainer registered with Pembangunan Sumber Manusia Berhad (PSMB).

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